Most people give ChatGPT lazy prompts. Then wonder why the answers feel generic.
This guide turns you into a prompting pro.
The truth is simpler: sloppy prompt, sloppy output. ChatGPT is an improviser. Provide cardboard direction and it delivers cardboard lines. Offer a clear role, sharp stakes, and tight limits, and the performance snaps into focus.
What follows—about 2 100 words—shows exactly how to craft that focus. Expect concrete examples, ready-to-paste templates, and a flow you can skim or study.
A Quick Failure You Already Know
“Write a two sentence cold email to a marketing director.”
The output sounds like a 2012 LinkedIn invite because your prompt hides everything that matters: who you are, why you’re writing, what makes you credible, and the tone you need. Fixing that oversight starts before your fingers touch the keys.
1. Set the Scene Before You Speak
Ask three questions first:
- Role — Who should ChatGPT pretend to be?
- Purpose — What outcome must it deliver?
- Audience — Who will read or act on the text?
Skip one and the model reaches for clichés. Cover all three and billions of parameters compress into a lane where relevance lives.
Lazy: “Explain blockchain.”
Better: “You’re a Financial Times journalist. In 180 words, explain blockchain to time-pressed executives in plain English and finish with one real supply-chain example.”
2. Feed Context Like a Good Host
Models guess when starving; they shine when fed. Paste rough notes, bullet points, or a paragraph of house style. One minute of context can erase ten minutes of edits.
3. Constraints Unlock Creativity
Boundaries steer imagination. Useful constraints include word count, format, voice, and perspective.
Length | “130 – 150 words.” |
Format | “Markdown table, three columns.” |
Voice | “Conversational, ninth-grade reading level.” |
Perspective | “First-person plural (‘we’).” |
Add two or three constraints—never twenty.
4. Four Prompt Patterns You’ll Reuse Forever
Instruction + Context
“You’re a UX writer. Rewrite the error below to 12 words, reassuring tone: …”
Example → Transform
Hand the model a paragraph, then request a translation, rewrite, or summary.
Chain of Thought
“Reason step-by-step, reveal logic, then output only the answer.”
Role-play Dialogue
“Act as a skeptical CFO. I’ll pitch a data tool—challenge the ROI.”
Master these four and you can ignore every gimmick prompt on social feeds.
5. Direct Like a Film Editor
Draft zero is raw footage. Professionals never ship raw footage.
- Read — Catch tone, facts, flow.
- Point — “Sentence two repeats a cliché—swap in a stat.”
- Push — Add or tweak one constraint.
- Re-roll — Two or three passes usually lock the copy.
6. Temperature: One Dial Worth Knowing
Temperature controls randomness. 0.2 = predictable; 0.8 = playful. Low for legal briefs; high for brainstorm slogans.
7. Five Common Prompting Traps
- Vague verbs (“tell me about”). Use “compare,” “rank,” or “draft.”
- Scope creep—asking for jokes, SEO tags, outline, and ad copy in one line.
- Over-constraint—twenty rules choke creativity.
- No context—the model fills blanks with stereotypes.
- Deleting draft zero instead of refining it.
8. Human Taste × Machine Speed
Editors spot AI-only prose in seconds. Blend strengths:
- Generate quickly—harvest structure.
- Add anecdotes and proprietary data.
- Ask ChatGPT to smooth transitions while keeping your unique material.
9. Templates Worth Saving
Rapid Rewrite
You’re an editor for a B2B SaaS newsletter. Rewrite the paragraph below in 120 – 140 words. Tone: calm authority, no jargon. Paragraph: {{paste}}
Data-Driven Summary
Role: senior data analyst. Task: Summarise key insights from the dataset description below. Audience: non-technical execs. Format: brief intro + bullet list of 3 wins. Notes: {{paste}}
Headline Generator
You’re a brainstorming partner. Need 5 blog headlines for mid-career analysts exploring ML. Each headline must use an active verb and include a number.
10. Live Rescue: The Cold Email Re-Prompted
Rebuild the prompt in 45 words:
You are an SDR at Acme Analytics. Draft a 2-sentence cold email (≤45 words) to the marketing director at BrandCo. Goal: book a 5-minute call. Mention Acme’s 23 % uplift case study. Skip greeting fluff.
Output
BrandCo lifted webinar sign-ups 23 % with Acme’s attribution engine; can we unpack the workflow in a five-minute call Thursday? One dashboard might convert another slice of paid traffic into MQLs before Q3.
11. Momentum Checklist—Screenshot for Monday
- Role → purpose → audience.
- Add context.
- Set two or three constraints.
- Pick a prompt pattern.
- Read → point → push → re-roll.
- Adjust temperature only when creativity outranks accuracy.
- Add human edits before shipping.
12. Closing Beat
Lazy prompts end here. Your next ChatGPT request carries confidence and clarity. Which part of prompting still feels foggy? Drop a comment below; let’s clear it together.
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